Wednesday, October 26, 2011

Project 3: Peignot Portion

This will be a 2 page spread of the eMagazine portion of the project.


Peignot, a sans serif font, was commissioned in 1937 by a French foundry named Deberny and Peignot.  It is a nontraditional font and consists of a mixture of traditional lower case font and all caps.  It was popular in poster and advertising publishing, however, it died with the invention of Helvetica.  Helvetica is primarly based on  Akzidenz-Grotesk, however, it also took the leading and some inspiration from Peignot.  Overall, Peignot was considered too decorative at the time, and Helvetica provided a clean and fresh feel.  It wasn't used often until the 1970s. 

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