Monday, November 21, 2011

2nd Project - Max Miedinger

Artist:

1910 - born
1926 - trains as typesetter
1940s - World War II - caused increased exports and delivery to Germans and Switzerland's economy was well off
1947 - typeface sales representative
1950-53 - Korean War
1953-59 - Cuban Revolution
1956 - freelance graphic artist
1956 - Eduard Hoffmann commissions him to develop a new sans-serif typeface
1957 - Hass-Grotesk face is introduced
1957 - advertising increased
1958 - Introduction of roman / normal version of Haas-Grotesk
1959 - Vietnam War
1959 - Bold Haas-Grotesk
1960s - Cold War getting bad
1960 - Haas-Grotesk renamed to Helvetica
1980 - died

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