Tuesday, November 15, 2011

Beautiful Loser

Shephard Fairey teaches that a simple and effective design can have a serious impact.  He's created several designs that have so much impact.  He makes art to stop people and make them look.  He creates art that will make people think and question.  Less is more, more is less.

This needs to be kept in mind when our group is designing our posters and material.  If it's overly complicated, maybe we should reconsider how crazy and hectic it is.  If hectic works, then fine, but if not, maybe we should try the Shephard Fairey route for influence.  The Swiss International Typographic Style is much like Fairey's style in the way there are bold colors, simplistic uses of those colors, and an overall clean look.

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